Investment strategy

Below Market Value

Property acquired at a discount to fair market value, usually because of speed, condition or circumstance.

What below market value means

Below market value means the agreed price sits under what comparable evidence suggests the property is worth. Genuine discounts normally come from a motivated seller, a condition issue, or a need for certainty and speed.

Who it may suit

Investors who can act quickly, are clear on their criteria, and can proceed without a long chain of decisions.

What Westwood looks for

  • A reason for the discount that we can actually explain and evidence
  • Comparable sold evidence rather than asking prices
  • Sellers whose priority is certainty, timescale or a clean exit

Key considerations

  • Discounts that cannot be evidenced are usually not discounts
  • Condition, tenure or legal issues often sit behind a low price
  • Lender valuations may not reflect the discount you negotiated

How we present the numbers

  • Agreed price shown against comparable sold evidence
  • Any assumed uplift stated as an estimate subject to survey and valuation

All figures are estimates prepared from local evidence and are subject to your own due diligence, survey and valuation. We do not guarantee returns and we do not provide financial, tax, legal or investment advice.

Where we source this strategy

Other strategies

Compare this against the alternatives.

Most portfolios end up using more than one approach. We will be straight with you about which fits your position now.

Speak to Westwood

Looking for your next property investment?

Tell us what you are trying to achieve and we will tell you honestly whether we can help, and what we would look for on your behalf.